Lisbon, 1979.Oslo, since 2005.
Bio
I'm a designer and product leader. Since April 2026 I've been VP of Product Design at CatalystOne.
For more than twenty-five years my work has sat where design meets technology: brands, digital products and services, and the teams that make them. I lead product design end to end, from strategy and discovery to hands-on interface work. Some of it has won awards along the way.
Before CatalystOne I led design for the Core and AI teams at Flowcase, built Brandbassador's design team from scratch, set up the business design practice at EVRY, and co-founded the product consultancy We Are Int. I started in Oslo at Bleed, and later grew the digital department at Scandinavian Design Group from 2 to 20 people.
Since 2016 I've also taught at the Oslo School of Architecture and Design (AHO), alongside full-time work. More on teaching.
Outside work I make experimental electronic music, most recently with In Her Space.
Before the job title
Same pose,
same backdrop.
1983 – 1991 · Lisbon
Roles
- 2026–CatalystOneVP Product Design
- 2023–2026FlowcaseHead of Product Design. Core and AI teams
- 2016–AHOAssistant Professor. Oslo School of Architecture and Design
- 2023MoodifyHead of Products
- 2020–2023BrandbassadorProduct Owner. Built the design team from scratch
- 2019–2020EVRYBusiness Design Director
- 2011–2019We Are Int.Co-founder, Business Design Director
- 2007–2011Scandinavian Design GroupCreative Director, Digital. Grew the digital team from 2 to 20
- 2007Jimmy RoyalSenior Designer
- 2005–2007BleedDesigner
- 2002–2005Undo.tw, LisbonCo-founder, designer
- 1999–2004Lisbon studiosDesigner. Formas do Possível, Washing Machine, LAB Design
Worked with
Statoil (Equinor) · Spirit Energy · Normod Carbon · Telenor · Netcom (Telia) · Sony PlayStation · Pepsi Nordic · Diesel · Levi's · Gjensidige · NSB · TAP Air Portugal · Eidsiva Energi · Space Group Architects · Widerøe · Godtlevert · Politiet · Brandbassador · SevenSix Tenis · Hyundai
Awards and juries
- 2010–2013Jury member, DOGA Award for Design Excellence, Interactive
- 2007Jury member, Grafill Visuelt, Interactive
- 2004Clube de Criativos de Portugal, Bronze, Web
- AwardsEuropean Design Awards · DOGA Design Excellence · Grafill Visuelt · Awwwards
Studies
- 2004–2005MPhil coursework, New Media, Interaction and Interfaces. Universidade Nova de Lisboa
- 1997–2001MA, Design and Visual Communication. IADE, Lisbon